Warzone 2.0 Photobooth
Activision
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Engaging Fans with Call of Duty Warzone 2.0
In the heart of Los Angeles, amidst the exhilarating vibes of an LA Rams game, Activision, with the unparalleled expertise of PHNTM, embarked on an audacious mission: to transport ardent fans from the roaring stadium into the adrenaline-charged world of Call of Duty Warzone 2. Going beyond conventional engagements, the collaboration birthed a groundbreaking photo booth experience that didn't just display the game but invited fans to literally step into its universe.
Challenge
Activision sought PHNTM’s support to engage fans during the LA Rams game by immersing them in the universe of Call of Duty Warzone 2. The objective was to create an enticing, repeatable photo booth experience that seamlessly integrated participants into the game's key art.
Concept
Our vision was to bring the game's action-packed setting to life by constructing a 3D aircraft fuselage with a green screen backing. This setup would allow real-time compositing to make participants feel as if they were flying in the back of a plane within the Call of Duty Warzone 2 universe.
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Solution
We designed and built a realistic aircraft fuselage, surrounded by a branded enclosure skinned with artwork from the game. Positioned strategically inside Gate 8 of the stadium, the activation captured the attention of attendees, attracting over 1,500 patrons over two games. Our team at Phantom developed a real-time compositing system that merged participants' images with animated content based on the game's key art. This setup created an interactive and immersive experience, making patrons feel a part of the Warzone action. Following the experience, we sent participants a 5-second clip of their photo booth experience via SMS and MMS. The clips were designed to be immediately shareable on social media platforms, with a suggestion to use the hashtag #CallOfDutyWarzone2 to increase the reach and engagement.
Result
The activation was a major success, with significant engagement and positive reactions from attendees. Over 1,500 patrons participated in the immersive photo booth experience across two games, with many sharing their clips on social media platforms using the designated hashtag. This not only amplified the reach of Call of Duty Warzone 2 but also created a memorable, interactive experience for fans. The fusion of real-life and digital experiences reinforced Activision's reputation for immersive gaming experiences, making a significant impact at the LA Rams games.
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Warzone 2.0 Photobooth
ActivisionIn the heart of Los Angeles, amidst the exhilarating vibes of an LA Rams game, Activision, with the unparalleled expertise of PHNTM, embarked on an audacious mission: to transport ardent fans from the roaring stadium into the adrenaline-charged world of Call of Duty Warzone 2. Going beyond conventional engagements, the collaboration birthed a groundbreaking photo booth experience that didn't just display the game but invited fans to literally step into its universe.