Google Marketing Live
Optimist
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Illuminating Google Marketing Live's Sandbox
When it comes to marrying innovation with interactive experience, Google Marketing Live's Sandbox is an event that sets new benchmarks. PHNTM, in close collaboration with agency partner Optimist, transformed the Sandbox at Moscone West into an immersive, technologically advanced haven for marketing professionals. Tasked with all-encompassing technical direction, lighting design, and production management, PHNTM played a pivotal role in actualizing a space that not only showcased Google’s latest marketing technologies but did so in an environment that encouraged engagement, curiosity, and learning. This seamless execution elevated the Sandbox from being just an exhibition space to a centerpiece of the Google Marketing Live event, enhancing attendee interaction and showcasing what's possible when cutting-edge technology meets thoughtful design.
Challenge
When Google set out to host its annual Google Marketing Live event, the mission was clear: create an innovative, interactive space within the conference, known as the Sandbox, where attendees could engage with Google's latest marketing technologies firsthand. PHNTM was brought on board by the agency Optimist to provide all the technical direction, lighting design, and production management for this pivotal aspect of the event.
Concept
In close collaboration with Optimist, PHNTM’s team set about to conceptualize a Sandbox that would transcend a mere exhibition space. The goal was to bring Google’s cutting-edge marketing technologies to life in an immersive environment. Our designers used mood boards, sketches, and 3D models to visualize the space, crafting a lighting design that would enhance interaction and engagement while echoing Google's brand aesthetics.
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Solution
Meticulous planning turned into seamless execution as PHNTM oversaw every technical aspect of the Sandbox. From the intricate lighting setups that adapted to different segments of the day to ensuring the latest technologies were presented at their best, we left no stone unturned. Our technical team worked hand-in-hand with Optimist to install and test each element, adhering to the tight timelines without compromising on quality.
Result
The Google Marketing Live Sandbox was a resounding success, serving as a centerpiece that enriched the overall conference experience. Attendees were not only able to learn about Google’s latest offerings but to experience them in a thoughtfully designed, interactive setting. The lighting design added layers of depth to the space, enhancing visual appeal and user interaction. Our technical direction ensured that every element functioned flawlessly, validating PHNTM’s capability to manage complex projects and deliver on high expectations.
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